J.W. Allen and Company, a fourth generation family-held company headquartered in Wheeling, Illinois, is a leading manufacturer of prepared bakery mixes and frozen decorated bakery products.  Over the past six years, the Company has established itself as the leading supplier of frozen cakes, bakery mixes, bases, icings and finishers to the in-store bakery segment serving major grocers throughout the nation. 

Rich Products Corporation, one of the largest family-owned food companies, is a leading manufacturer of frosting, dessert toppings, and other bakery products.

Crowe Capital provided advisory services to J.W. Allen and Company.